How To Start A Social Media Marketing Agency
Since apple released its ios 14 update at the start of 2021 iphone users have been greeted with a pop-up that allows them to opt out of third party app tracking now since then marketing agencies and e-com store owners have been losing their head and treating ios 14 with unjustified hysteria the real truth is there are many solutions to this problem and all the best advertisers use third-party pixels and tracking tools to fill in the gaps now over the past few years i've used pretty much all of them spending up to five thousand dollars per month in some instances but i'm not gonna lie i've never really been happy with these solutions
until i found one that actually works and it costs about the same as a new pair of trailers i think it's important that you understand how this apple tracking block actually works and it all started through the implementation of something called app tracking transparency and it's all to do with a string of numbers known as the identifier for advertisers or idfa now each iphone that's shipped comes with its own identifier that provides advertisers with data on your interest all apps including apple shares your identifier with other apps and data brokers without your permission however with ios 14 apple allowed its users to take control of their data allowing them to give permission on whether or not they wanted their identifier to be used the thing is ios 14 only actually gives control of permissions so apps like facebook can still actually see your data they just can't actually use it without breaching apple's policies and risking being removed from the app store
now if facebook can still see this data then so can third-party apps they just can't use it inside of the apple ecosystem but outside of that they can do what they want some of these tools use their own in-house pixel others use utm parameters and others just use ip address data but what we've been using uses all three and much much more so allow me to introduce you to triple whale the best solution in our experience to add tracking and reporting and not just for facebook but for all major advertising platforms right now the solution is only for shopify stores but the team at triple well move seriously quick and we expanding cross-platform very soon in fact by the time you watch this video that may already be the case so let me show you the back end of one of our live client accounts from the affluent agency
i'll run you through how triple whale works let's go okay so to gain access to triple whale all you need to do is click the link in the description you'll be taken through to their landing page once you are hit the sign up button and you're going to go through a very simple on boarding sheet okay to choose whether you're an agency or a single store of course if you're an agency with multiple clients you will need an agency account so you can get all of your clients listed and set up on the platform now go through all the onboarding questions and when you get asked if you have a coupon code enter the code jordan15 for 15 off absolutely all of triple whales packages trust me these guys are more competitively priced than any tracking software or reporting software i have used to date okay so once your account is created you're going to go through a very simple onboarding process the team at triple well are really helpful at helping to set up an account it's very very easy just follow the step by step
once you have done that and you have your store or your first client store attached and integrated to triple well you're going to be taken through to your dashboard where you can see a whole bunch of data this is a live account from one of our clients at our agency the affluent agency if you don't know me you've never watched my videos before i own a marketing agency we run ads multi-platform facebook instagram tick tock snapchat
we advertise for e-commerce businesses we spend around a hundred thousand dollars per day on ads and we get some really really juicy returns this is january right now and most people are complaining about results in econ world we're still getting a 4.3 rise cross-platform for this client and this is a two-week period i think two weeks oh in january generated 576 net profit uh the turnover there the actual revenue will be able to go down uh the actual total revenue is 856 000 over that two week period now triple whale is way more than just an attribution and tracking tool for us because what it is now is our reporting system so when we actually work with any clients any business
we use or we create simple loom videos we screen record like what you're seeing right now with me and circle we screen record the triple whale dashboard and because all of the relevant data that we would possibly need to show them is summarized in a much more clean manner on triple whale and because we advertise across multiple platforms facebook tick tock snapchat and so on and so forth triple will actually accumula accumulates that row as okay so it will add up all of the spend across all platforms and give you a combined virus figure which is super super useful if you're a multi-platform agency now let's go through some of this data so you can see so at the top of our screen you can customize absolutely all of this okay you can add uh you add new tiles you can reorder these tiles so it's relevant to you play around with this um based on whatever information you want to see for your clients or for your store so we've got our net profit we've got our combined row as here um we have a total ad spend here as well we've got percentages increases and decreases too
i'm only going to run through some of the most relevant information i'd recommend playing around with this yourself but there really is an absolute wealth of data on triple well we've got all of our shopify data pulled straight into the platform summarized way better than shopify do so we've got our total sale total orders the refunds i guess 73 dollars worth of refunds and 800 000 sales is pretty impressive um 61 new customers over that period 39 repeat customers new customer revenue returning customer revenue and so on and so forth even average order value
we're going to dive into a little bit of this in more detail as well we've got our lifetime value here we've got 80 which isn't actually that great we can definitely need to up that figure we've got facebook ad summarize so we've got our um conversion value from facebook ads and we have our amount spent on facebook ads we've got a 2.56 rise during that two-week period this client's got a 1.8 row as a break even so they are very very happy at this point cost per acquisition 24 and this is all data that you can run through on a report to your clients or internally if you're running an e-com store of other business owners um snapchat okay we spent eighteen thousand here generated seventy three thousand back three point nine two runs
if you want to learn about snapchats go check out that video tick tock we didn't actually spend during this campaign and we got clavio we've integrated a triple whale with clavio which is our email marketing tool we can see how much revenue we generated there 153 000 and a whole bunch of other stats and so on and so forth okay go around play around with this you can even create custom metrics at the bottom of the page based on whatever information you want to see an absolutely amazing dashboard cannot beat this in my opinion now where it gets really interesting probably why you're watching this video is the pixel on the left-hand side here so i'm gonna click pixel and attribution and because we have integrated triple whale with facebook through utm parameters and i would recommend you going through the onboarding process triple well i'll be able to take you through all of that so i'm not going to run through how to get it all set up and everything now it's wasting my time because triple i will be able to do that much quicker than me um it's actually just amazing how effective this is at tracking facebook ads and actually just tracking way more reliable data
Than i'm getting on facebook for our clients so we actually just run our ads based on what is going on on triple well instead of what is going on on facebook we of course cross reference things but what we notice is that what's showing on triple whale is very different to what is actually showing on facebook in fact i saw a tweet that aj their uh their ceo tweeted a couple of days ago um just showing the difference on how much facebook miss attributes sometimes versus third-party tools in fact let me see if i can throw that up to you guys right now hey everyone i just wanted to share how magical uh the pixel is and what we've built in the last three months here at triple whale so here's an account obviously spending pretty nicely here's what facebook says and here's what triple whale's reporting these differences are massive they're massive because they mean either you can scale or you shouldn't scale right now we don't always report higher than facebook we try to report the truth it happens to be in this account we're higher than facebook okay and like look at look at these differences they're massive and it's not like okay you might ask why trust the triple pixel of what facebook says the answer is because we can back it up like you literally can click on the specific ad see exactly who bought which customers if i click on this customer i'm gonna see exactly the journey they took to get to that specific item and buy it from which ad and which utm now i'm not going to click over here because it will reveal the store name which i don't want to do for privacy reasons and this happens in real time if you sit here for a minute you'll watch as the order comes in in real time we do attribution look at that beautiful it came in we'll see if it gets attributed i don't know if we'll get attributed to a specific channel maybe there was no utm with it but that's pretty amazing okay you can drive in drill into the campaign's adsense and ads over here you can even view all of your channels so boom look at the difference on tick tock that is massive
i'm really proud of this i'm really proud of the team if you don't have the pixel yet go get one go to try to foil and get one and there's so much more that we're building here but this alone this alone is just transformative okay that's pretty mad right and then that customer actually tweeted the guys at triple whale and said how much the software had impacted their business in fact i'll throw up that screenshot now as well now i know and i'm conscious that i'm heavily promoting this platform right now but believe me i am not getting paid a single penny to create this video i get a very small kickback for if you use that coupon code you get 15 off but believe me i would not get out of sleep for probably the amount of money i'm gonna be earning from that affiliate stuff the real reason that i'm creating this video is because for the last 12 months we've been trying to find a solution for tracking attribution and reporting at our agency the affluent agency
now we've found it i want to give it to you guys okay my priority is always delivering the best to you you will notice that i very rarely if not never promote software's on this channel but when i do it's because we use them and they are seriously kick-ass at what they do let's run back into this so we've got the live campaigns this is actually from the last seven days here and if we actually click on any of these campaigns we can look at the individual data so if i click here um we can see the individual ad sets then we've got an ad here with 18 row ads if i click on this i can see the actual creative that we use there as well okay so it's like a fully functioning ad platform right replicated from facebook and then we've got uh we've got facebook we've got tick tocks and snapchat so on and so forth we can even look at this at all channel let's go scroll to the bottom we can look at channel overlap so for example let me go back up and i'll go all channels
we should be able to see the overlap from snapchat and maybe even clavio as well so no there we can see we only have eight customers or 13 overlap from snapchat and facebook which is great this is really useful information if we're running a multi-platform at agency because we don't want to be attributing across platforms especially if we are charging based on a percentage deal we don't want to double charge for facebook and double charge for um snapchat which is why actually we now charge based on the data that's coming up on triple whale the overall data and we then on the right hand side you have live orders okay i'm gonna have to blur out this information here dan you're gonna have a dan our content manager's gonna have a hard job blurring out lots of conventional information but we can see all our live orders coming in in real time and exactly what platform they are coming from right that is the pixel side of things right let's move on to something else let's go on to customer insights you can see some of the data that we can actually read using triple l so ltv's 60 or 90 days this is really useful okay so here we can see the lifetime value of our customer which is the amount of money someone will spend over their lifetime at our store based on a sixty six month period thirty three months 12 months our 60 day ltv and also a 90 day ltv we can also see that at ltv based on the first product that someone actually buys so if somebody buys this product at the top here this is what on average their ltv will be across 60 and 90 days really useful information for any store trying to optimize their product range
let's go on sales cycle so here we can see the time between orders from our customers so here we have an average of 65 days between the first and second order it's actually quite a long time we can try and get that down 43 days between second order and third order and 29 days between third order and fourth order so what we can see with this business which is great that over time the more times they buy of us the frequency of their purchases over time actually increases dramatically it's 65 days between the first order the second order 29 between the third and the fourth really really useful data we probably need to throw some more heavy hitting retargeting ads after that first order two new customers so we can narrow this down even more let's go on product journey now here we can see what product someone bought first of all and then on average which products they go and purchase afterwards based on their initial purchase so we can see their entire journey of buying our products go check this out right i'm going to move this over here for now and uh you know what i think we're pretty much good for customer insights you could have a look at your average order value as well and all data surrounding that
i want you to go around and play and play with triple well yourself just so you can see how capable this tool is one other thing i want to show you is utm builder now if we want to track our ads effectively we need to have utms installed correctly and so and to make sure this is foolproof we just can copy the utm code straight from triple well and put it into our ads we also have reports this is really really useful if you've got your clients on slack or you're communicating by slack or if your ecom business has a team and you communicate via slack you can connect your slack and then every day or every week or every month whatever frequency you want to set this to you can set the metrics you want to be sent automatically straight into slack love that okay if we go under store and we go on products let's say customers actually we can see all of our clients listed this pulls in all the data from shopify exactly what you can see on shopify you'll be able to see the same on triple well and then finally if you want to have a look at your individual advertising platforms you can go on that through channels and you can see your campaigns and what your spends are over whatever period so i think we are pretty much there there's nothing i really want to show you apart from what i've already gone through right now i need to go around and play around with tripleware yourself but believe me if you are an e-com store owner if you own an agency let me go back to this camera then you need to get your attribution attribution and tracking in check as i said we've spent upwards of five thousand dollars per month to try and get software's like this working effectively triple well for us has been the most effective at tracking accurately and it's got a dashboard which is very very easy to use it allows us to improve our client reporting as an agency that advertises across platform it's very important that we can combine all of our row as together because we charge people on average 10 of the return on ad spend we actually make for them
so if we're trying to track that across platform manually we'd have to go ahead and figure out the maths on snapchat figure out the maps on facebook figure out the maps on tick tock and then add that all up to then send them over an invoice so triple whale we can have all of that information already figured out for us so it makes it very easy for us to send over reports and send ultimately invoices so we can get paid more as a business now if you want to continue learning and find out how we leverage the data on triple well to sign up better higher paying clients for our marketing agency and get them better results then we've just added some more in-depth training on the triple whale platform inside of the affluent academy our agency training program so if you want to check that out then click the link in the description now sweet right if you're on site triple well click the link in the description use the code jordan15 for 15 off all of their packages hope you've enjoyed this video if you have any questions and you'd like me to go in more detail on pixels utms or maybe even how we actually send reports to our clients in the future let me know in the comments below and if you haven't done already enter our ongoing youtube video competition where if you comment down below on a new upload within 24 hours one person will be randomly selected to win a completely free hour-long coaching call with me where i'll build a roadmap with you and personally help you make your first or your next ten thousand dollars online
0 Comments